Kotharia, Rajkot, Gujarat
Rajkot
• Responsible for and owning P&L for entire group’s E-commerce vertical.
• Responsible for superior consumer experience throughout the full funnel and journey on
platforms via traffic and conversion improvement models.
• Responsible for developing digital marketing strategy by studying economic indicators, tracking
changes in supply and demand, identifying customers and their current and future needs, and
monitoring the competition.
• Identify opportunities for launching digitally native products within existing and new categories
and brands and owning the ‘ideation to launch’ lifecycle for these products.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display
advertising campaigns.
• Develops unique digital marketing strategy for different products and ultimately drives sales
growth through various online B2B, B2C, D2C, and other channels.
• Responsible for establishing partnerships and closely monitor sales across domestic as well as
global Ecommerce channel partners such as Amazon, Flipkart, Myntra, 1mg, noon, etc.
• Designs, builds, and maintains our social media presence globally.
• Responsible for planning and maintaining inventories and proper logistics.
• Measures and reports performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Plans, executes, and measures experiments and conversion tests.
• Analyse data of each format from various sources such as Kantar household panel, Nielsen RMS,
Amazon Pi, Stack line and various other sources.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints.
We need headhunting service for Head of Digital Marketing and E-commerce from Mama's Earth,
ITC, HUL, Marico, Emami, Amazon/Flipkart (Health and Beauty category e-commerce head)
Experience | 7 - 13 Years |
Salary | 5 Lac To 10 Lac P.A. |
Industry | ITES / BPO / KPO / LPO / Customer Service |
Qualification | Professional Degree, Other Bachelor Degree |
Key Skills | Digital Marketing E-Commerce Manager SEO Manager SMO Digital Marketing Head SEM Digital Marketing Specialist Social Media Marketing Search Engine Marketing Walk in |
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